Target profit
Target profit analysis extends break-even analysis by asking how many units must be sold to cover all costs and earn a specific profit goal.
FrameworkCost-volume-profit (CVP) analysis
See it move
A stacked bar shows the two obligations that contribution margin must cover: fixed costs of €60,000 and a target profit of €30,000, totalling required contribution of €90,000. Dividing that total by a contribution margin of €15 per unit gives the target-profit volume of 6,000 units. Including the profit goal in the numerator is what distinguishes a target-profit calculation from a simple break-even calculation.
The formula
Variables
- Units required to achieve the target profit (units)
- Total fixed costs for the period (€)
- Target profit for the period (€)
- Contribution margin per unit (selling price minus variable cost per unit) (€ per unit)
Extends break-even analysis by adding the profit target to the numerator; break-even is the special case where π = 0.
Variables
- Revenue required to achieve the target profit (€)
- Contribution margin ratio (contribution margin ÷ selling price) (decimal)
Revenue-based version; used when contribution margin ratio is known rather than the per-unit margin.
Check yourself
A software firm sells licences at €20 each with variable costs of €4 per licence. Fixed costs total €48,000 and the profit target is €20,000. How many licences must the firm sell to reach this target?