Critical success factor

A budget airline identifies 'aircraft turnaround time below 25 minutes' and 'seat-load factor above 85%' as its two critical success factors. A new operations analyst argues that 14 additional KPIs — including fuel efficiency, catering cost, complaint volume, and staff absenteeism — should be given equal prominence. What is the main risk of treating all 16 measures as equally important?

• AThe airline will breach civil aviation regulations, which limit performance dashboards to four measures.
• BTracking 16 measures with equal priority dilutes management attention, so the two areas genuinely decisive for the airline's strategy receive insufficient focus.
• CThe additional measures will reduce ROCE, because collecting more performance data consumes capital that should be invested in aircraft.
• DThe balanced scorecard framework prohibits more than four perspectives, so the additional measures would fall outside the accepted structure.